About · Senior serial entrepreneur
What has always driven me is seeing an idea, a wish or sometimes a dream take shape in reality.
For more than thirty years, I have been starting, imagining and delivering projects. Some became companies, others services, products or human experiences.
What drives me has stayed the same: understanding what matters to someone, finding the means to make it real and taking part in making it happen.
Trained in marketing in England and the United States, I founded and ran Yes Sir! and then The Red Line, led more than 300 field marketing projects and launched entrepreneurial ventures, all the way to connected prototypes with O25 / AquaConnect. Complex projects don’t scare me: that is often where you need to connect trades, people and skills that aren’t yet talking to each other.
I am curious about technology. Today I use AI every day and configure it for others.
I am also a nutritionist and a certified Yoga Synergy (new tab) teacher, and I have worked in the wellness world with SHA Wellness Clinic. I care as much about what people want to achieve as about how they want to live.
I don’t stop at ideas: I love seeing them become reality.
What I bring
Project × Technology × People
Three kinds of experience rarely found in the same person. It is often where they meet that things get unstuck.
- Project
30+ years of entrepreneurship, creation, innovation and delivery.
- Technology
AI and today’s tools: chosen, configured and put to work in practice.
- People
Nutritionist and certified Yoga Synergy (new tab) teacher, with a particular focus on movement, energy and quality of life.
The project matters. So does the person.
A solution is only good if it holds up in real life.