The starting point
An entrepreneurial project around water quality, purification and new connected uses.
My role
- Initiating and creating the project.
- Building and coordinating the team.
- Developing the concept and positioning.
- Leading the entrepreneurial project.
What was achieved
- A team.
- The concept.
- A proof of concept (POC).
- A proof of business (POB).
- A connected dimension (IoT).
- Prototypes.
- Field experimentation.
- Work on the user experience.
- The business model and the development of the project.
What this case shows
Product × Technology × Use × Business × Customer experience
The ability to move these dimensions forward together, rather than one after the other.